13-December-2012, Kuwait Foreign Investment Bureau(KFIB) held a 2-day workshop during the period 5-6 December 2012, under the theme “How to Design And Launch Creative Marketing Campaigns to Achieve Targets“, at Holiday Inn Salmiya Hotel, in cooperation with Global Consultants Training & Consulting. The workshop, which is the third and final of a series of capacity building workshops planned for this fiscal year, was presented by Mr. Abdulrahem Alawadi, Marketing consultant and a Member of the American Marketing Association and International Facility Management Association. The workshop presented emerging marketing concepts, highlighted methods of developing effective and actionable marketing plans, and focused on how to design and execute creative and integrated promotional campaigns. The workshop also highlighted the basic elements for successful utilization of advertising to attract new investors, and the need to adhere to best practices in technical and practical mechanisms to achieve the desired results.
