Kuwait Foreign Investment Bureau (KFIB) completed two consecutive specialized workshops for KFIB staff during the period October 17 – 20, 2011, in cooperation with Yanof Training & Consulting Company, within its annual training program, which is part of the capacity building project that falls under the Government work program for KFIB based on the current development plan. The first workshop tackled the issue of developing a proactive promotional and marketing strategy to build a favorable image of the country and conduct effective investor targeting schemes, give by Richard Banks; while the other workshop was presented by Rima Terms and covered optimal means to deal with media and social media networks to achieve intended goals.
